How To Make Your Custom Mailer Packaging More Appealing

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You have a unique, top-notch product that solves your target audience’s issues, but how do you discern yourself from your competition in a crowded marketplace? Customized Mailer Box packaging is one way to accomplish your goals for your brand! It has all the tools and tips you need to create the perfect box design.

We can help you achieve brand awareness and promising perceptions while giving your brand a glossy look and protecting your products from damage with custom mailer box packaging.

Have you asked, “How do I customize my packaging?” Here are our foremost tips for designing these Custom Mailer Boxes.

Ask The Right Questions

Asking questions is how you can know more about the custom mailer packaging. Here are some questions to begin with.

What Is The Product?

The product defines the packaging. Is your product fragile? Does it need sturdier protection? What are its measurements? CBH’s Packaging solutions are ideal for unusually shaped or sized items.

How Are The Customers Purchasing the Product?

Your sales platform might significantly impact your packaging. For instance, if you’re only an e-commerce vendor, ensure you pick durable, shippable material following USPS guidelines. If you’re dealing in a brick-and-mortar store, you need less packaging, but it should be eye-catching to stand out on the shelf.

Make Your Packaging Consistent With Your Brand

When designing your custom boxes packaging, use your brand’s logo, colors, and fonts to secure consistency. If your brand image is kaleidoscopic and lively, using dark colors will not make sense. Likewise, making your logo prominent will ensure customers associate it with your company.

Add Essential Elements

Your ultimate goal with custom printed mailer boxes is to help your consumers apprehend your product. In addition to incorporating your company’s name, logo, and tagline, consider adding a brief, written description of the product inside. If your company sells nutrition products, list the ingredients and nutrition facts. If your company has attained any certifications, such as the USDA’s, add the relevant marks to show your product’s trustworthiness.

Sometimes a product is stand-alone, and in other cases, it’s representing an established brand. If your packaging needs to describe a particular brand aesthetic, make sure you’ve gathered the following information before you start:

  • Colors

If you already have the CMYK or Pantone Matching Values (PMS) colors, include those specifically for printing.

  • Fonts

Ensure you have suitable fonts and specific usage guidelines.

  • Logo

If you need to place a logo on the packaging boxes, make sure you have a vector file available.

Understand Packaging Layers

How do you design mailer box packaging? When creating custom packaging, keep in mind these three layers.

  • The Outer packaging is the first feature a consumer will always notice. It also helps protect your product from external conditions. Make an impact by selecting the most relevant features for your boxes. E-commerce retailers must secure their boxes can withstand shipping and piling against other packages. If you have power over the design, own it! Add your logo and assemble a design that reinforces your brand and shows off who you are. Apart from designing, several packaging materials are utilized to make your packaging the best in business. Options include Cardstock, E-Flute Corrugated, Eco-Friendly Kraft & Rigid.
  • Inner packaging protects your product present inside the outer packaging. These materials can include bubble wrap, packing peanuts, tissue paper, or crinkle paper. While your product is delivered to its final destination, it might shudder. The inner packaging will help shield it from scuffed, scratched, or broken.
  • Product packaging is arguably the most integral layer, especially for in-store purchases. Your clients’ first impression of your product makes it stunning, eye-catching, and high-quality. There are several on-product finishing layers to cater to your embellishment needs. We offer Gloss & Matte Lamination, Spot UV, Gloss Aqueous Coating, Soft Touch, Foiling & Embossing.

Do you want an elegant design or a more minimalist one? The choice is entirely up to you, but make sure it stays consistent with the brand.

Choose the Right Kind of Packaging

When determining your mailer boxes wholesale packaging requirements, look to your competition for cues. If everybody is doing something similar, there’s probably a reason behind it. If you intend to stand out by going in a different direction, consider every option before deciding on the material. For instance, liquid products shouldn’t leak through their packaging.

Furthermore, evaluate your budget. If you sell reasonably priced products, choose simple, affordable mailer box packaging options that reflect your values. If you take pride in having a premier brand, spend more money on the packaging to give your buyer the luxurious experience they paid for.

Get Feedback

Before settling on a custom mailer packaging layout, ensure it’s the ideal option! Run it by current clients and people who are unfamiliar with your brand. Make sure people see the bond and like the packaging. If the packaging is unattractive, you might run into the risk of failing the business.

Ask a Designer for Advice

Hiring a professional designer is a perfect investment when your goal is to create an ideal box design. After all, designing graphics for packaging requires detailed understanding and expertise. To obtain the most out of your investment, make sure you get all the color codes to quickly match them if you decide to redesign your packages down the road.

Also, request the designs in the correct file format. It would help if you had the packaging die-lines, aka templates, in vector format. These files will most likely come in an Adobe Illustrator, PDF, or EPS file. Get access to edit these files in case something changes later. Having them in the correct format will help save you from headaches later.

High-Quality Packaging at Competitive Prices

CBH is packaging company specializing in custom-made mailer cardboard boxes. We are a one-stop-shop for all your custom corrugated shipping box needs. Explore our available box configurations to find the perfect solution for your business. With our swift and dedicated services, you can receive your custom packaging within only a few days of ordering it. Contact us today to know more about custom mailer boxes.

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